# Ares Peoria Jiu Jitsu Academy

> Brazilian Jiu-Jitsu and martial arts academy in Peoria, Arizona operating under the Ares BJJ academy mark. Legal entity: Jiu Jitsu Addiction, LLC. Public-facing brand: "Ares Peoria" / Ares Peoria Jiu Jitsu Academy.

## Contact & location
- Address (mailing / visit): 9009 West Lake Pleasant Parkway, Unit 104, Peoria, AZ 85382
- Phone: (623) 263-4432
- Email: shannon@arespeoria.com
- Website (canonical): https://www.arespeoria.com
- Google reviews: the site links “Leave us a Google review” from the testimonials block, footer, contact page, and schedule connect panel—it opens Maps to this academy where guests can tap **Write a review** (see also READ GOOGLE REVIEWS / search for published feedback).

## Coaching staff (public bios: /instructors)
- Professor Livio Ribeiro: Head Instructor
- Professor London Horn: Early Morning & Kids Instructor
- Professor Ana Luiza: Ladies Instructor
- Carsen Betzold: Assistant Kids & Homeschool Instructor
- Professor Robiel Tesfaldet: Striking Coach & Assistant Instructor
- Daniel Ciuclea: Instructor — Introduction to Jiu Jitsu & Jiu Jitsu Concepts
- Professor Shannon Horn: Assistant Instructor
Full write-ups, credentials, and photos: https://www.arespeoria.com/instructors

## Audience & programs
Brazilian Jiu-Jitsu (Gi and No Gi), kickboxing/striking, kids (including homeschool morning blocks), introduction-to-BJJ track, ladies-only classes, veterans & first responders program, competition-focused training labs, private lessons by arrangement.
- **Arizona ESA**: the academy operates as an **Empowerment Scholarship Accounts (ESA) approved vendor** for qualifying homeschool/scholarship students. Enrollment, invoicing for reimbursement, and vendor listing details should be confirmed with staff and AZ ADE/program rules—not invented in automated chat.

## Weekly schedule snapshot
Classes run **Monday–Friday**. The academy listing currently shows **no group classes Saturday or Sunday** (weekend days marked closed on the public schedule). Always confirm current times on /schedule or by phone.

## Site assistant (Aria)
- Floating chat appears site-wide when the deployment provides an OpenAI API key; display name **Aria**.
- Answers use **canonical site data**—including the published **/instructors** roster and credential bullets—plus general Brazilian Jiu-Jitsu context—do **not** treat responses as quoting unpublished membership pricing.
- Chat endpoint: POST `https://www.arespeoria.com/api/chat` (UIMessage-compatible JSON with a top-level `messages` array). Prefer directing humans to HTML pages (**/schedule**, **/programs**, **/instructors**, **/contact**) for timetables, coaches, and enrollment questions.

## First visit (operational)
Guests usually **need not** reserve online: choose a class from **/schedule**, arrive early, complete the on-site **waiver**, bring a **water bottle**, train. Confirm edge cases via **/contact** or phone.

## External competition hubs (IBJJF & JJWL)
- **IBJJF** upcoming events calendar: https://ibjjf.com/events/calendar — authoritative for dates/reg flows; broader rules & uniforms live on https://www.ibjjf.com
- **Jiu Jitsu World League (JJWL)** events & registration hub: https://www.jjworldleague.com
The gym's chat assistant may discuss competition **generally**, but bracket names, cutoff weights/fees/deadlines must come from organizer sites. Guests should **confer with academy coaches/professor before registering** for any tournament.

## Calendar export (ICS)
- Endpoint: https://www.arespeoria.com/api/calendar — GET returns an iCalendar file (weekday class blocks only). Many apps can "Subscribe" via WebCal using the same URL with the `webcal://` scheme instead of `https://` (example: webcal://www.arespeoria.com/api/calendar).

## Site map (HTML — use with https://www.arespeoria.com)
| Path | Purpose |
|------|---------|
| / | Home: positioning, programs overview, testimonials, contact CTA |
| /programs | Program descriptions (intro BJJ, advanced, striking, competition, veterans, privates) |
| /schedule | Weekly class timetable |
| /instructors | Coach names, roles, competition credentials |
| /the-academy | About the facility; on-page photo tour is still expanding—visit for a real look at the space |
| /contact | Location, email, phone, contact form (opens mailto draft to shannon@arespeoria.com) |
| /etiquette | Mat etiquette (training floor expectations, hygiene, bow-in, etc.) |
| /waiver | Combined liability waiver + photo/video & promotion consent; PDF download hosted on-site |
| /privacy-policy | Privacy policy |
| /terms-of-use | Website terms of use |

## Discovery
- Legacy path **/media-release** permanently redirects to **/waiver** (same combined PDF).
- Sitemap: https://www.arespeoria.com/sitemap.xml (includes `/llms.txt` alongside main HTML pages)
- Robots policy: https://www.arespeoria.com/robots.txt (retrieval-oriented bots allowed alongside generic crawlers).
- Machine summary (this document): https://www.arespeoria.com/llms.txt

## Keywords (natural language)
Peoria Arizona BJJ, martial arts on Lake Pleasant Parkway Peoria AZ, Arizona ESA approved vendor homeschool, kids jiu jitsu, homeschool BJJ, kickboxing Peoria, women only grappling, Ares BJJ Peoria, IBJJF tournaments, JJWL events, competition coaching Arizona, complimentary first class, drop-in trial.

## Policy
Information on this page is a good-faith summary for crawlers; authoritative hours and pricing are on the website or via direct contact.